STANLOW, UK – 13 May 2026 – Essar Energy Transition today announces that Ruth Herbert has been appointed as Chief Executive Officer, EET Hydrogen and Power, succeeding Joe Seifert, who is returning to the investment banking sector.
Ruth is a highly respected leader in the energy sector and is a natural choice to lead EET Hydrogen & Power as it approaches Final Investment Decision (FID) on its landmark HPP1 project. She brings a wealth of experience from the highest levels of government and industry, having most recently served as CEO of the Carbon Capture and Storage Association (CCSA), where she was instrumental in securing the policy frameworks and funding for the UK’s first industrial decarbonisation clusters. Her deep expertise in energy policy includes nearly 20 years in the public sector, notably working on the government side of the first negotiations on CCS and subsequently delivering the landmark Electricity Market Reform (EMR) programme at the Department of Energy and Climate Change (DECC).
Prashant Ruia, CEO of Essar Energy Transition, commented:
“We are delighted that Ruth will be stepping into the role of CEO for EET Hydrogen and Power. Her track record in the sector is considerable, and she has already been instrumental in shaping our vision for a low-carbon energy hub in the North West. Ruth is perfectly positioned to lead the business through its next phase of delivery. On behalf of the Board, I would like to thank Joe Seifert for his immense contribution. Joe’s leadership and passion were critical in establishing the business as the UK’s leading hydrogen project. We wish him every success as he returns to the financial sector.”
Ruth Herbert, incoming CEO of EET Hydrogen & Power, added:
“It is a privilege to lead EET Hydrogen & Power at such a pivotal moment. Joe has built a world-class team and an incredible project pipeline. My focus will be on maintaining this momentum, working closely with our partners and the Government to deliver the low carbon hydrogen that is so vital to the UK’s industrial future.”